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What Is a Business? Understanding Different Types and Company Sizes

What Is a Business? The term business refers to an organization or enterprising entity... A business plan is a formal document that outlines the company's goals and objectives and lists the...

Business Plan: What It Is, What's Included, and How to Write One

A business plan is a document that details a company's goals and how it plans to achieve them. Business plans are valuable to both startup and established companies.

How to Write an Executive Summary

The executive summary is a crucial part of your business plan. Learn the steps involved in writing an executive summary and what to include and avoid.

Why Is It So Hard to Become a Data-Driven Company?

Thriving as a mainstream company today means being data driven. Companies that have lagged on this front have observed their data-driven competitors seize market share and make inroads into their customer base over the course of the past decade and pioneers like Amazon, Facebook, and Google develop dominant market valuations. Now, mainstream Fortune 1000 companies are fighting back by investing heavily in data and AI initiatives to narrow the gap. For the third consecutive year, investment in data and AI initiatives has been nearly universal, w ...

Net Worth: What It Is and How to Calculate It

It’s an important metric to gauge a company’s health, providing a useful snapshot of its... 1 What Is a Good Net Worth? Determining a “good” net worth will vary for every individual...

Resume Summary Statement Examples and Writing Tips

What is a resume summary statement? Here's how to write one, with examples for a variety of different occupations.

What Is a Business Model?

In The New, New Thing, Michael Lewis refers to the phrase business model as “a term of art.” And like art itself, it’s one of those things many people feel they can recognize when they see it (especially a particularly clever or terrible one) but can’t quite define. That’s less surprising than it seems, because how people define the term really depends on how they’re using it. Lewis, for example, offers up the simplest of definitions — “All it really meant was how you planned to ...

What Is a Marketing Plan? Types and How to Write One

What Is a Marketing Plan? A marketing plan is an operational... the company will measure the effect of these initiatives. It... Among its many elements are an executive summary, the...

No, WeWork Isn’t a Tech Company. Here’s Why That Matters

Last week, WeWork, the coworking space now known as The We Company, released its S-1 filing to go public. That spurred numerous concerns about the company’s large valuation ($47 billion at last count), given its hefty losses ($1.6 billion on revenues of $1.8 billion) and despite its rapid growth (86% year-over-year revenue growth). It also renewed questions about WeWork’s claims of being a tech company (the word “technology” appears 110 times in its prospectus) and about whether it’s worth a tech-type high valuation. Pundits have long ...

What Happens When Companies Pay Customers to Write Reviews?

If someone paid you to review a product, would you be more likely to write a positive review or a negative one? You might think that a financial incentive shouldn’t have any impact. After all, the purpose of product reviews is to provide honest feedback. Ninety-three percent of U.S. adults read reviews before making online purchases, suggesting that the vast majority of consumers understand the benefits of reliable reviews and would be motivated to write accurate ones themselves. Nevertheless, when companies pay customers to write reviews, it ...

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