( July 2011 ) Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that...
integrationVertical integration Promotional content Advertising Ambush marketing Branding... effectivenessSales force management system Sales intelligence Sales operations Sales outsourcing...
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However, to deliver on this potential, the firm needed to deliver the integrated solution through a single sales force. This integration required the solution of many issues, none more...
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Request PDF | The catbird seat of the sales force: How sales force integration leads to new product success | Spanning the boundary between the organization and external market participants, the sa...