Plenty of research shows that negative advertising pays off in politics, partly because it helps voters recognize weaknesses in an opposing candidate that otherwise might remain hidden. For...
This study concluded that negative advertising suppressed voter turnout, particularly for Independent voters. They speculated that campaigns tend to go negative only if the Independent vote...
Negative keyword targeting can help you to: ; Save money. Search advertising works on a PPC basis.Negative keywords help you avoid paying for clicks from people who aren’t interested in your products or services. ; Improve your Quality Score. Negative keywords can make your ads more relevant to your landing pages and boost your Quality Score (a Google metric that affects whether and where your ads show). ; Boost conversions. Because negative keywords help you spend your budget more effectively and earn better ad placement, you can expect more clicks and conversions (e.g., sales).
While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way...
Negative advertising provides information about the weaknesses of a competitor’s product. We study negative advertising with a focus on how its regulation impacts product positioning for profit-max...
Objective. Some studies of negative campaign advertising's impact argue that a backlash or “boomerang effect” exists. However, the appropriate conceptualization of a boomerang effect might not be a...
Negative advertising and voter choice
Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative...
In an overview of the use of negative advertising through the years, Kaid (1999) notes a real increase in the number of negative advertisements used in presidential campaigns. From 1952 to 1996, su...
As political campaigns become increasingly adversarial, scholars are giving some much-needed attention to the effect of negative advertising on turnout. In a widely recognized Review...