This study concluded that negative advertising suppressed voter turnout, particularly for Independent voters. They speculated that campaigns tend to go negative only if the Independent vote...
For the QI episode "Advertising", see List of QI episodes. For information about advertising on Wikipedia, see Wikipedia:Advertising. 1948 print advertisement for Rinso laundry soap...
This article assesses the nature and extent of negative advertising on the Internet in the 1996 U.S. Senate races. As a benchmark for comparison, the use of negative campaigning in other media is o...
This study tested in the context of branded products a set of hypotheses derived from theory in political science concerning negative advertising messages: those that unfavorably compare Brand B wi...
denying a predicate (see predicate entry 1 sense 1a) of a subject or a part of a subject ; denoting the absence or the contradictory of something ; expressing negation
Plenty of research shows that negative advertising pays off in politics, partly because it helps voters recognize weaknesses in an opposing candidate that otherwise might remain hidden. For...
A survey was conducted to examine the effects of negative political advertising -- advertising which seeks to degrade perceptions of an opponent. Respondents were constituents of a state Assembly d...
Candidates' use of negative political advertising continues to generate objections among individuals and concern among scholars and journalists. An experiment examining the influence of negative po...
정가 : 65,970원, 판매가 : 59,370원 (10% 할인), YES포인트 : 2,970원 (5% 적립) + 마니아추가적립 · 5만원이상 구매 시 2천원 추가적립
Personalized advertising is a powerful tool that improves advertising relevance for users and increases ROI for advertisers. Because it works by employing online user data to target users with more relevant advertising content, it can provide an improved experience for users and advertisers alike. When employing user behavior or interest data to provide more relevant ad content it’s important to handle that information appropriately. We recognize that certain interests are sensitive and that targeting based on them could negatively impact use ...