NAVER 학술정보 > The Project Method Approach: An Integrated Teaching Tool in Marketi

This article discusses the integrative role of the project method approach in marketing research. Using the six-step framework of the marketing research process, the article illustrates the effecti...

Digital marketing strategy : an integrated approach to online marketing - 한국과학기술원 도서관

digital marketing strategy?; Chapter - 01: The foundations of digital marketing; Section - ONE: Knowing your business... digital marketing strategy; Section - TWO: Integrating digital...

Principles of Integrated Marketing Communications An Evidence-based Approach - Higher Education from Camb....

Discover Principles of Integrated Marketing Communications, 2nd Edition, Lawrence Ang on Higher Education from Cambridge

Integrated Marketing Approach | Catalyst Marketing Agency

Our approach allows clients to build outcome-driven marketing strategies. See how we're putting integrated within reach for growing brands.

Tourism Management 2008

eTourism research Dimitrios Buhalis Bournemouth University... on an earlier version of this paper. This project is partly... and marketing INTRODUCTION Technological progress and tourism...

Leveraging Synergies Between SEO and Other Channels: An Integrated Marketing Approach

Table of Contents ; Search Engine Advertising (SEA) · Affiliate Marketing · PR · Social Media Marketing · Email Marketing · UX/UI · Content · Conclusion

Multi-objective evolution of artificial neural networks in multi-class medical diagnosis problems with cl....

uk Abstract—This paper proposes a novel multi-objective opti- misation approach to solving both the problem of finding good structural and parametric choices in an ANN and the problem of...

The consumer decision journey | McKinsey

Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey.

What Is Integrated Marketing? Definition, Tips and Examples

Integrated marketing communications offer a unified, cross-channel experience. Here's all you need to know to create a successful campaign, with examples.

A Survey on Concept Drift Adaptation

Research Barcelona, Spain MYKOLA PECHENIZKIY, Eindhoven University of Technology, the... The survey aims at covering the different facets of concept drift in an integrated way to reflect on...