What you will learn ; How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling. ; How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications. ; How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming. ; How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.
Google에서 제공합니다. Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and get AI ... 무료로 등록하십시오.
This program is perfect for... ; Individuals interested in a career in marketing with a focus in digital marketing ; Business professionals who want formal training in all aspects of marketing ; Professionals looking to change careers
This program is perfect for... ; Individuals pursuing marketing careers ; Business professionals interested in staying abreast of emerging trends ; Marketers looking to refresh their skills ; Mid-career professionals seeking new skill sets
Prepare to lead with a Certificate in Marketing. Gain conceptual understanding and specialized knowledge in key principles such as segmentation and positioning.
The marketing certificate at MassBay provides students with the comprehensive knowledge of the foundations & practices of marketing. Enroll today.
This program is also offered in Spanish. View the program page in Spanish. Marketing in a digital world is so much more than “digital marketing.” It’s a discipline that is driven by data, scaled through automation and optimized by analytics – all while maintaining a customer-centric focus. Demand is strong for marketers who can aptly navigate this evolving field. The Professional Certificate in Digital Marketing program provides a launchpad for advancing your career in digital marketing. Participants will gain a broad overview of the di ...
Get the job-ready skills you need to kick-start your career in digital marketing and e-commerce with a professional certificate developed by Google.
Certificate offers an overview on marketing research and planning, strategic marketing, digital marketing, digital analytics and social media marketing.
Marketing Management certificate program objectives ; Create integrated, multi-channel marketing campaigns ; Evaluate the success of marketing campaigns based on data ; Communicate brand values to diverse audiences ; Leverage social media as a selling tool