entrepreneurship, marketing and management over the years 1992-2004. The focus is primarily... understand international expansion and market strategies of new firms. Practical implications...
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A Multidimensional Approach to the International Marketing Strategy Adaptation of Korean Exporters 의 이용 수, 등재여부, 발행기관, 저자, 초록, 목차, 참고문헌 등 논문에 관한 다양한 정보 및 관련논문 목록과 논문의 분야별 BEST, NEW 논문 목록을 확인 하실 수 있...
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In response to increased target market similarity, companies in the study opted for more standardized marketing strategies. Furthermore, centralization of structure mediated the...
Using strategic fit as the theoretical platform for analysis, the study investigates international marketing strategy for a specific product or line within subsidiaries of U.S., Japanese...
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Marketing Activation Strategy of Personalized Hair Products 저널정보 한국정보통신학회 INTERNATIONAL CONFERENCE ON FUTURE INFORMATION & COMMUNICATION ENGINEERING 학술대회자료 2017 INTERNATIONAL CONFERENCE ON...
DOI : http://dx.doi.org/10.16980/jitc.6.2.201006.39, UCI : G704-SER000010393.2010.6.2.010
Purpose - The purpose of this paper is to discuss the impact of the recent European Union (EU) expansion on the international marketing strategies of Fjord Seafood, a Norwegian farmed salmon produc...