1 Direct Mail Marketing FOR Your Business 2 Contents Guidelines for Bulk Mail (Plus, Tips for Preparation). 4 What is a Saturation Mailing and Does It Work for Businesses?. 8 Are Catalogs...
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Cross Media Marketing · The result of the marketing campaign can be maximized by combining channels that are appropriate for the target and offer, using a campaign strategy that makes the most of various customer contact channels, such as TM, e-mail, and mobile, besides DM. Direct Mail Fulfillment · Outsourcing service for the entire process - from regular invoicing, various advices, and promotion DM to the planning, printing, sealing, and sending of various DMs (direct mails). Data Manageme...
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This article chronicles the origins of mechanized and computerized direct mail, mass personalized marketing, and the role of these technologies in the development of the digital attention economy....
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