What is email marketing, and how can this digital marketing channel help businesses connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts?
According to a study conducted by Edelman DXI on behalf of Mailchimp: ; 95% of marketers agree email marketing has an excellent ROI ; 9 out of 10 marketers say that email marketing is very-to-extremely important to their overall marketing strategy ; 4 in 5 customers prefer email over any other form of communication
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Find out how to get started with email marketing and make money from your list. This how-to guide will help you create and send your first email campaign.
Email marketing automation is a huge time-saver for business owners and marketers. This post lays out what email marketing automation is and how to get started, and provides great examples so you'r...
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What Is Email Marketing? ; Engage: Keep subscribers informed and interested in your brand with compelling content, from shoppable blog posts to how-to guides ; Newsletters: Regular updates that keep your audience informed about your business, industry news, or other relevant topics ; Welcome emails: Brand introduction emails sent to greet fresh subscribers or purchasers, setting the tone for future communications ; Deliverability: A platform known for reliable deliverability might increase the chances of your emails reaching the recipient's inbox rather than the spam folder
Read a complete email marketing guide on how to get started with email marketing, different email types, and expert tips.
Know what type of emails you want to send · Determine your must-have features · Build your testing team · Create a shortlist of apps · Test each app with your team · Start with a free plan
A company running an affiliate marketing program can track the links that bring in leads and, through internal analytics, see how many convert to sales. For instance, an e-commerce merchant...