Click-through rate ( CTR ) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. Clic...
You're not alone when it comes to wanting to improve your email click-through rate. Learn how to boost your email CTR with these ideas.
Ever wonder how your emails are doing compared to others? Email campaign KPIs, like average open rates, click-through rates and click-to-open rates, can be difficult to benchmark. That’s because across sectors, different types of businesses often have different use cases and audiences for emails. Some kinds of emails naturally drive more opens and clicks. For example, ecommerce retailers may send lots of “Here’s your purchase receipt” and “Your order has shipped” emails to recent shoppers (who’ll probably open them to check the st ...
Get a definition of click-through rate (CTR) in this email marketing glossary. See how to calculate CTR, and find out how to use it in your strategy.
If you'd like to bring your email subscribers closer to a buying decision, boost your email click-through rates. Here are 14 ways to do just that.
Boost your email engagement with these 13 proven tactics. Learn how to improve your email click-through rate and achieve better results today!
Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.
What's a good email click-through rate? And the average email CTR in your industry? We debunk myths and tell you how to improve your CTR.
Find out what an email click rate is and how to measure the effectiveness of your email marketing campaigns using this metric and others.
Introduction to email marketing ; In 2020, roughly 306.4 billion emails were sent and received each day (Source: Statista). That’s roughly around 149,513 emails sent each minute. Open your inbox and you probably have many unread emails in your primary and promotions tab right now. It is not surprising that emails have become an integral part of our life. It's easy to use, free to send, and convenient to include additional information through attachments. For businesses, email is the most effec...