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Click-through rate

Click-through rate ( CTR ) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. Clic...

15 Ways to Improve Your Email Click Through Rate (CTR)

You're not alone when it comes to wanting to improve your email click-through rate. Learn how to boost your email CTR with these ideas.

The Average Marketing Email: Open Rate, Click-Through, and More

Ever wonder how your emails are doing compared to others? Email campaign KPIs, like average open rates, click-through rates and click-to-open rates, can be difficult to benchmark. That’s because across sectors, different types of businesses often have different use cases and audiences for emails. Some kinds of emails naturally drive more opens and clicks. For example, ecommerce retailers may send lots of “Here’s your purchase receipt” and “Your order has shipped” emails to recent shoppers (who’ll probably open them to check the st ...

What is email click-through rate (CTR)? | Campaign Monitor

Get a definition of click-through rate (CTR) in this email marketing glossary. See how to calculate CTR, and find out how to use it in your strategy.

Improve Your Click-Through Rate: 14 Powerful Tactics | AWeber

If you'd like to bring your email subscribers closer to a buying decision, boost your email click-through rates. Here are 14 ways to do just that.

How to improve your email click-through rate – 13 actionable ways

Boost your email engagement with these 13 proven tactics. Learn how to improve your email click-through rate and achieve better results today!

What Is CTR in Email?

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Email Click-Through Rate: What You Need to Know to Succeed

What's a good email click-through rate? And the average email CTR in your industry? We debunk myths and tell you how to improve your CTR.

What is an email click rate? | Campaign Monitor

Find out what an email click rate is and how to measure the effectiveness of your email marketing campaigns using this metric and others.

Email Marketing and Email Campaigns| Try Freshmarketer

Introduction to email marketing ; In 2020, roughly 306.4 billion emails were sent and received each day (Source: Statista). That’s roughly around 149,513 emails sent each minute. Open your inbox and you probably have many unread emails in your primary and promotions tab right now. It is not surprising that emails have become an integral part of our life. It's easy to use, free to send, and convenient to include additional information through attachments. For businesses, email is the most effec...

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