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Why leads aren’t turning into sales ; When seemingly solid leads don’t turn into actual sales, several issues may be involved. We’ll explore six reasons why your leads may not be buying. You may be generating qualified leads who aren’t ready to buy right now. For example, according to Marketo’s Definitive Guide to Lead Generation, only 4 percent of website visitors are ready to buy. Yes, they’ve taken the time to check out your website. However, this is the very bottom of the sales f...
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