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Strategy · We focused our market approach on mid-market technology decision-makers, targeting CTOs and IT Directors at high-growth companies (50-1000 employees) showing clear digital transformation signals. We refined our targeting by identifying companies using legacy systems and those with recent funding, then addressed common vendor skepticism by leading with specific value metrics from similar customers (e.g., "reduced processing time by 40%") and offering brief product demonstrations. Thi...
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