Learn what a marketing program is, how it differs from a campaign, why you need one, and how your ecommerce or brand can benefit from it.
Digital marketing is a means of promoting and selling products and services through the internet, mobile devices, social media, search engines, display advertising, and other channels.
Learn how to build an effective influencer marketing strategy, what mistakes to avoid and how to find the right influencers for your brand.
How is marketing defined? Learn about the various types of marketing today, its connection to advertising, and the four P's of marketing.
Performance marketing is one of the most powerful yet unexplored digital marketing strategy. Know what is performance marketing, top channels and benefits now!
A marketing plan is an operational document that shows how an organization is planning to use advertising and outreach to target a specific market.
What is digital marketing? · Inbound marketing versus digital marketing · B2B versus B2C digital marketing · Types of digital marketing · The benefits of digital marketing
Changes in technology, buyer habits and the economy continue to change the marketing landscape. Companies are challenged with navigating constant change while also seizing the opportunities these new realities can bring. That’s why marketing careers are rising in both prevalence and popularity. In fact, according to labor analytics firm Lightcast, in 2022, there were more than 4.95 million jobs in marketing with an annual median salary of $80,800. Lightcast also reports that there’s an expec...
Marketing is the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value.
What is marketing ROI? It’s the return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business.