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The Wharton School of the University of Pennsylvania

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Choosing the Right Brand Name - Wharton Magazine

As a student in my Strategic Brand Management course in 2018, Chris Allen WG20 learned about building brands, choosing critical brand elements such as a name and logo, and articulating a brand platform. Now, Chris and Vicente Surraco WG20 have co-founded Osena, a soon-to-launch spiked coconut water business. Last spring, Chris and Vicente visited my (virtual) classes to share the process of naming their product and to gather feedback on Osena and a few other names that were still under consideration. Margaret Wolfson, founder and chief creative ...

Lippincott Library of the Wharton School | Penn Libraries

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Wharton Women in Business

Empowering Wharton Women for the Future Discover WWIB Our Mission Wharton Women in Business (“WWIB”) represents many female students and their allies within the Wharton MBA program. Our...

Wharton-Smith Inc. Home - Wharton-Smith Inc.

Wharton-Smith Inc. The construction Group of choice Wharton-Smith Inc. The construction Group of choice A company’s character is revealed in what it does. Improving the quality of life wherever we do

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Wharton AI & Analytics Initiative

Analytics at Wharton unites the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.

Home Page - Environmental, Social and Governance (ESG) Initiative

We investigate when, where, and how ESG factors impact business value across research, student offerings, events, and more.

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