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As a student in my Strategic Brand Management course in 2018, Chris Allen WG20 learned about building brands, choosing critical brand elements such as a name and logo, and articulating a brand platform. Now, Chris and Vicente Surraco WG20 have co-founded Osena, a soon-to-launch spiked coconut water business. Last spring, Chris and Vicente visited my (virtual) classes to share the process of naming their product and to gather feedback on Osena and a few other names that were still under consideration. Margaret Wolfson, founder and chief creative ...
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Empowering Wharton Women for the Future Discover WWIB Our Mission Wharton Women in Business (“WWIB”) represents many female students and their allies within the Wharton MBA program. Our...
Wharton-Smith Inc. The construction Group of choice Wharton-Smith Inc. The construction Group of choice A company’s character is revealed in what it does. Improving the quality of life wherever we do
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Analytics at Wharton unites the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.
We investigate when, where, and how ESG factors impact business value across research, student offerings, events, and more.