It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But traditional market research is no longer enough now that consumer preferences and market dynamics can change overnight. While focus groups and annual surveys are still useful touchpoints, they reveal little about current events or trending topics among consumers. Social media is overflowing with these in-the-moment insights— ...
Summary ; Social media marketing involves using platforms like Instagram, X (formerly referred to as Twitter), and Facebook to promote brands and engage with customers. It encompasses promoting new products, interacting with customers through comments and creating content that reflects a brand's values and story. A successful social media strategy starts with setting clear and realistic goals. A few examples of goals for social media strategies are increasing brand awareness, generating leads an...
As consumers spend more time on social media, the channel offers unparalleled access for brands to influence purchase decisions at every stage, from discovery to advocacy. Today, your social media marketing strategy can make or break your brand. The ...
Social media marketing is a powerful way to grow your business. Use these tips and steps to build your best social media marketing strategy yet.
Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand.
Mastering social media for business can produce ongoing positive results for your brand. This post explains the basics you need to know.
In this article, we break down different ways to effectively use different social media accounts in your benefit and grow your business in 2024.
If you’re on a small marketing team, the sole marketing person at your company, or you’re running all facets of your business, you know what it’s like to wear multiple hats. With countless deliverables to push out to keep your small business running, social media marketing can seem like a non-essential tactic that is easy to push to the wayside when things get hectic. But I wouldn’t write social media off that quickly. We know that people are spending more and more time on their phones, and a lot of that time is spent on social media ap ...
What Are Content Pillars for Social Media? ; Inspirational interiors ; Help your customers achieve their goals ; Gardening for all: Posts that showcase gardeners from all different backgrounds and communities
Table of Contents ; What you need to know before creating a social listening strategy ; How to use social listening to uncover actionable insights ; Open your company’s ears with social listening tools