[3] Other companies to offer viewable impressions include DMA-Institute [4] OnScroll, [5] C3 Metrics, [6] Comscore, [7] and AdYapper, [8] while MSNBC utilizes ServeView, a proprietary...
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Max. CPM is no longer available as a bid strategy. If you'd like to pay only for ad impressions measured as viewable, you can with viewable CPM (cost-per-thousand impressions). An
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These metrics are available for Video and Display campaigns: Measurable impr. - An impression is counted whenever your ad is served. Measurable impressions represent the number of times your ad appeared in locations on websites or apps that could be measured by Active View technology. Not all impressions are measurable by Active View, as some factors may prevent the data from being captured. This metric can help you understand how often your ad appeared in locations measured by Active View. ...
Pay-per-click impressions, measured against actual clicks ; Number of times a meme appears on social media ; On-site views of internal calls-to-action
Question from developer: Will view-through conversions rely on viewable impressions only?
Discover More ; The new version of the tool has been visually redesigned, and now further breaks down the viewable information across eight different categories instead of just two. From TechCrunch ; Before the 1623 conjunction, the next best one—which was viewable, occurring at night—happened in 1226. From Fortune ; In some ways, some of the clients we work with are already thinking more about the nuance that comes with the content they buy as they’re using a quality CPM to identify areas...
Users have a variety of device options available to them when they go online, ranging from desktop computers with large screens to mobile devices with significantly smaller displays and everything in between. While multiple options are great for users, it can be challenging for ad serving. Depending on their screen size and the positioning of your ads, users may never see some of the ads on your site, even though they may be counted as impressions. Measuring viewability can help you determine ho...
Trending ; Checklist : Mobile measurement partner (MMP) vendor assessment - for games, Tool : The AppsFlyer Performance Index: Edition 15, Template : Mobile app marketing plan template