In 1992, Todd Pedersen was passed over for what he considered the perfect summer job: selling pest-control services door-to-door in Sacramento, Calif. Some of his college buddies had pulled in $10,000 doing it the previous summer, while Pedersen was making about half that much hanging sheetrock. Pedersen, then a 23-year-old Brigham Young University student who had spent countless afternoons knocking on strangers’ doors as a missionary for the Mormon Church, ended up earning $82,000 working for...
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