There's a range of approaches to marketing with partners & marketing through partners. This blog shows how the 2 motions drive success for partner marketers
Create, manage, and grow your brand's affiliate program on mobile and web with the TUNE Partner Marketing Platform for Advertisers.
Hear 4 business and marketing experts share how to achieve partner program success through collaborative innovation and better partner marketing strategy.
The Association of Learned and Professional Society Publishers (ALPSP) is the largest trade association for scholarly and professional publishers. As … ; APM Music (a joint venture of Sony Music Publishing and Universal Music Publishing) is the largest production music library in … ; Aries Systems transforms and revolutionizes the delivery of high-value content to the world. We are committed to providing highly customizable, … ; Atlas Systems, developer of OCLC’s ILLiad system, has applied its experience in library automation to create the Ares Electronic Reserves …
The changing customer journey ; The average customer now trusts seven partners across the entire customer journey including before, during, and after the transaction. The ability to monitor, measure, and manage these moments is now critical for channel professionals in the post-cookie era. Partners have always played an important role throughout a customer’s lifecycle, but we only recognized (and paid) them at the point of sale. From driving market awareness (getting the customer to the dance) to closing the deal (getting them on the dance fl ...
eTrigue's mission is to make partner marketing frictionless — through platform, team, and content integration through digital campaigns.
Our goal is to provide every business with an easy-to-setup and scalable platform to drive revenue through partner marketing. About Affise Product Affise is a partnerships management platform...
FlexOffers is a recognized leader in performance-based marketing. We employ a “one-roof” approach that enables us to work with over 12K advertisers across 65 networks and over 75K publisher...
In this live webinar, Global Partner Marketing Executives from Red Hat, Cisco and Intel share insights on the art and power of marketing with and through partners. Hosted by Michael Latchford, VP o...
Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings. The marketing automation stage began to grow exponentially around 2008 and has reached critical mass in its first decade. It is difficult to find sales and marketing leaders who haven’t automated their processes and built their strategy around these platforms. What was once called an “art” is now ve ...