Email marketing is one of the most popular marketing ways in the current era of marketing. So what is email marketing? Well the answer is, email marketing is a powerful marketing medium, a form of...
Zoho Campaigns’ Expert Diaries connect avid email marketers with the experts in their space to learn about best practices and tips. Our aim is to form a community where members learn about email marketing from one another. In our recent session, we were joined by Ralitsa Minkova, a well-known email strategist and copywriter who works with customer-centric brands to improve their email marketing journeys and focuses on empathy-based relationship marketing. She’s been in the email marketing industry for quite some time. In this session, Ralit ...
Intuit Mailchimp CMO Michelle Taite explains why email marketing matters—and how to do it better than the competition
The Future of Email Marketing (An Informal Survey) ; The Future of Email: According to Email Nerds ; The Future of Email: According to our Senders
Machine learning and email marketing. Email marketing is evolving into tailor-made recommendations for precise products consumers need. Machine learning algorithms generate personalized marketing based on a consumer’s previous searches. Personalization increases engagement and boosts the likelihood of conversion. AI and email marketing. Kent Lewis, president and founder of Anvil Media, said AI will “bring new and improved capabilities to email marketing” to ensure campaigns comply with privacy regulations like GDPR (General Data Protectio ...
I believe anybody that implements this strategy could unlock up to 20% additional returning customer revenue from their existing database. ; I'm so bullish on this strategy that it would not surprise me in the future if it becomes a dedicated in-house position complimentary to email marketing teams. ; I call it "high-intent campaign retargeting", but that's just touching the surface of ways you could deploy this approach. ; How it works:
email marketing an incredible $42 per $1 spent! That’s a jump up of 10% from 2018. This report aims to provide insight on current and future trends in email. The intention is to educate...
With its ability to reach a wide audience, build relationships, and generate significant returns on investment, understanding the intricacies of email marketing is crucial. There’s no...
Some call it triggers, others re-marketing, personally I prefer the term I first coined 10 years ago – behavioural email. Whichever name you put it under, it is the future of email marketing. Simpl...
Email marketing has always been a staple of a well run marketing program. As email marketing evolves, personalization is more important than ever.