Households on individual streets will be targeted with personalised adverts under plans being rolled out by Channel 4. ; The channel is to use new technology which will allow brands to tailor who sees their advert by enabling them to select a demographic within a specific location down to street level. ; For example, someone watching Made in Chelsea on Channel 4’s streaming service could be served an ad for a fashion brand in a local outlet to them if a particular fashion trend is being discussed. ; Advertisers can further optimise their campaign by selecting from 26 programme genres, as well as time of day and device the show is being watched on.
No kids? No more diaper ads for you. A new generation of narrowly targeted TV commercials is coming — courtesy of your cable company, your DVR and a brand of data-mining voodoo that concerns some.
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On YouTube TV, advertisers can exclude their ads from appearing in different places, such as topics or themes, networks or channels, and programs or TV shows. How YouTube TV exclusions work
YouTube TV is a TV streaming service that includes live TV from 100+ broadcast, cable, and regional sports networks. With YouTube TV ads, you can deliver personalized live TV ad experiences to viewers
Google is launching a new advertising network that serves targeted ads to Google TV-powered streaming boxes and smart TVs. The ads service, known as the Google TV network, lets advertisers...
Targeted ads have come to your TV, Consumer Reports says, noting that streaming service ads target you based on what you buy, where you go, and what you do online.
A survey conducted in December 2021 showed that 28 percent of respondents in the United States felt positive about having ads targeted to them based on their personal information.
NEW YORK, April 2 (Reuters) - While streaming a favorite TV show as her baby naps, an ad for... But Target's retail media unit, a business through which it creates and sells ads, grew more...
Samsung has big plans to besiege its smart TV owners with targeted apps, judging by an alleged marketing pitch leaked online.