surfaces local events that present timely and contextual marketing opportunities; ; identifies competitive intrusions; ; provides proactive preparation for weather events; and
Number of Founders · 914 ; Average Founded Date · Dec 14, 2009 ; Percentage Acquired · 20% ; Number of For-Profit Companies · 725
Assembly is a global omnichannel agency with over 1,500 people, delivering media, data, technology, and business consultancy solutions to brands.
The success of "Heroes" was key to a ratings revival at NBC in November... ; ...and ABC's new hit "Ugly Betty" helped ABC claim the lead in the 18-49 year-old ratings race... ; ...but many think Fox will wind up wining the ratings crown for a third consecutive year thanks to "American Idol," which returns in January.
2 0 1 0 the winners Awarding Ideas That Work ® E fi f e i s a r e g s i t e r e d t a r d e m a r k / s e r i v c e a m r k f o E fi f e o W r d l w i d e , I n c . 1 / 2010 Effie Awards...
Convergent TV In Their Prime: Broadcast Spot Costs Soar Gap between network and cable CPMs... According to analysis by New York independent media agency TargetCast tcm, the average price of...
NBC, which owns the exclusive rights to broadcast the Olympics in the United States, spent most of Friday trying to keep it that way. “The Olympics to me is a benchmark for how fast we’ve gone with technology,” Brad Adgate, the senior vice president for research at Horizon Media, a media buying firm in New York, said. “Thirty months ago, no one was talking about YouTube. Now, it’s a verb.” ; But as Internet users reaffirmed on Friday, some viewers are already willing to find some oth ...
Some dinged ABC for providing little insight into the eight shows the network will introduce... Targetcast’s Gary Carr says that CBS “did a great job” of explaining the strategies...
And this was after some initial tumult, as the agency began as a mishmash: Parent MDC Partners merged RJ Palmer and TargetCast to form Assembly in 2014, and also rolled two other MDC media...
on network television dropped 15% in the fourth quarter, a media buyer said. The average spot cost $122,133, according to media agency TargetCast tcm. That finding was based on an analysis...