4차산업혁명과 마케팅4.0 시대의 시장환경 변화는 기업경영의 패러다임을 바꾸고 있다. 4차산업이란 인공지능, 사물 인터넷, 빅데이터, 모바일 등 지능정보기술과 기존 산업과 서비스에 융합되는 것을 말하며, 필립 코틀러가 말하는 마케팅4.0이란 제품 위주, 소비자 위주, 인간중심의 마케팅시대를 거쳐 빅데이터에 기반한 ‘연결된 고객’의 시대이다...
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[도서] · MARKETING STUDY PLUS · 김주호 · 비즈프라임 · 판매지수 222 · 관련상품 : 중고상품 ; An Empirical Study of the Industrial Marketing mix / Jean-Marie Choffray · Choffray, Jean-Marie · Sagwan Press · 1,090원 ; Business Leaders Marketing to Bottom of the Pyramid Consumers in Nigeria: A Dissertation Study · Beaty, Chantell · Createspace Independent Publishing Platform · 4,090원