Development of a Strategic Plan ; Strategic Planning for Marketing ; Strategic and Marketing Analysis ; Internal Analysis ; External Analysis ; Market Segmentation, Targeting and Positioning ; Approaches to Customer Analysis ; Approaches to Competitor Analysis
배울 내용 ; Gain an introduction to project management and its significance in modern business. ; Master the entire project management lifecycle, from project initiation to successful execution, including resource management & risk assessment. ; Understand the importance of strategic planning and its role in driving organizational success.
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배울 내용 ; Develop a strong foundation in project management, understand the importance of time management & explore the nuances of effective leadership & company culture. ; Foster cohesive teamwork, navigate leadership transitions, and master human resources management, from recruitment to conflict resolution. ; Develop strategic planning skills, enhance workplace morale, conduct effective meetings, and navigate career progression and transitions with confidence.
Course Outcomes ; Identify a strategic problem that your organization faces, frame it as a question, and brainstorm possibilities to solve it. ; Surface and pick the conditions that would need to be true to make the possibility a winning strategy. ; Build and conduct different types of tests to help you choose among your possibilities.
Set up the Governance, Sponsorship, Objective and overall Strategic Map should be agreed with the relevant Executive or Senior Manager ; Setting Up Before Your Strategic Planning Workshop & Learn The StratSnap© & StratMap© Tools ; Focus on 1st order level information with strategic snapshots and constant narrowing of focus
Strategic planning is the ongoing organizational process of using available knowledge to document a business's intended direction. This process is used to prioritize efforts, effectively allocate resources, align shareholders and employees on the organization’s goals, and ensure those goals are backed by data and sound reasoning. It’s important to highlight that strategic planning is an ongoing process—not a one-time meeting. In the online course Disruptive Strategy, Harvard Business Schoo...
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An organisation’s workforce is one of its largest assets. Knowledgeable and skilled staff ensure that a business can function successfully and outcomes can be delivered. ; On this two-week course, you’ll explore the continuous business planning process that will allow you to shape and structure your workforce. ; By the end, you’ll know the groundwork and best practices to manage the recruitment process and build an effective team. ; You’ll learn how to conduct both internal and external data analysis to understand the demographics of your organisation’s workforce and use tools to help forecast demand.
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