The International Journal of Sports Marketing & Sponsorship is a quarterly peer-reviewed academic journal covering issues related to the marketing of sports that was established in 1999. Since 2004 it has been published by International Marketing Reports. The journal is abstracted and inde...
e Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist.[1] Academicians Kaser and...
IJSMM, a fully-refereed international journal, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone...
Looks at the sports industry and addresses the current situation for authors seeking to publish in the area of sports marketing. Sports currently represents the eleventh largest industry in the USA...
Factors influencing college students’ choice of a charity sport event 影响大学生慈善体育活动的因素 저널정보 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구)...
학술지정보 내 학술정보에 저장 인용된현황 (Cited) 참고문헌현황 (Citing) 'Sport Marketing Quarterly' 논문 발행 현황 'Sport Marketing Quarterly' 논문 분야 학술지 평균 'Sport Marketing...
김기한, Jeffrey James | Journal of Global Scholars of Marketing Science(마케팅과학연구) | 2013
PROFESSOR ; Yukyoum Kim · Office : Bldg 71-1 Rm 409 · E-mail : ******@***.**.** · Research Area : Sport Marketing, Organizational Behavior, Well-being
학술지정보 내 학술정보에 저장 International Journal of Sport Management and Marketing 발표논문수 437 피인용횟수 3,252 자기인용 38 발행처 Elsevier 동일 발행처 학술지 The...
Academically, the study fills the gap in sportsmanagement literature regarding the role of internal marketing for sports services. Thestudy also provides practical implications for sports center managers to implement...