Maximize your ROI and drive meaningful interactions by measuring social media engagement effectively with our comprehensive guide.
As you gather data on your social media performance, look for positive indicators of success that align with your unique goals. For example, high engagement rates, conversions, increased actions fr...
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top br...
Social media metrics have the power to make your team and whole org more data-driven. Find out which social metrics matter most in 2024.
Learn the top social media metrics you need to track to understand what campaigns are successful, what isn’t, and how you can improve.
PDF | This article aims to provide a model with which to measure the degree of corporate social media use or, in other words, the extent to which... | Find, read and cite all the research you need...
Focus less on budget and more on the impact of your social ads by measuring social media marketing ROI, plus tips from social media marketing experts.
Spending on social media continues to soar, but measuring its impact remains a challenge for companies. We interviewed experts to better understand the challenges of demonstrating the impact of soc...
Measuring Your Social Media Again, define your goals. It’ll be easier to measure your social media performance if your goals are clear. Don’t try to hit every aspect possible. Choose...
A New York bill designed to combat addictive social media algorithms is a smart move, writes Kara Alaimo. It won’t fix everything, but it will empower kids and their parents in positive ways, she a...