Discover the benefits of SMB marketing automation and how to choose the right marketing automation tool for your business and goals.
With inputs from Rajesh Subramanian, Digital AE, Mid-market ; Enable sales teams with complete marketing context to quickly move prospects through the pipeline ; Set forms to trigger notifications and score leads automatically, so you always have a steady flow of high-quality leads in your pipeline ; Perfect marketing to sales handoffs with built-in business rules, real-time alerts, and assignment triggers, so sales reps never miss great opportunities ; Empower sales reps with visibility into customer engagement history, insights, and access to marketing-approved content to drive more relevant conversations
The Double-Edged Sword of Marketing Automation for SMBs As small and medium-sized businesses (SMBs) increasingly invest in marketing automation technologies, the promise of efficiency and targeted...
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Marketing Automation ; Best SMB Marketing Automation Platform · Best Enterprise Marketing Automation Platform · Best Marketing Performance Management Solution · Best Marketing Performance Management Company ; Marketing Automation Innovation Award · Best Overall Marketing Automation Platform · Best Overall Marketing Automation Company
SMBs should create a marketing automation checklist to ensure their automation strategies are successful. Find out what these checklists should include.
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