These small business marketing tools can help any small and growing business (SMB) with lead generation and conversion.
When you understand the basics of lead generation, you'll turn interest into conversions. Here's what you need to know.
Integrating marketing automation with your CRM allows for a more holistic view of the customer journey, helping to improve lead handling and conversion. 9. Avoid common pitfalls Be mindful...
When you understand the basics of lead generation, you'll turn interest into conversions. Here's what you need to know.
These small business marketing tools can help any small and growing business (SMB) with lead generation and conversion.
Ever wondered how predictive lead scoring combined with AI enables different functions across the organisation, becoming a true game changer? Budgets are shrinking, and your sales and marketing teams are under more pressure than ever to improve KPIs, boost engagement, and close more deals. Our State of Marketing report revealed that marketers are investing in technologies to promote efficiency and collaboration, with around 62% using artificial intelligence. Top use cases include automation and predicting prospect behaviour. But can automation ...
When you understand the basics of lead generation, you'll turn interest into conversions. Here's what you need to know.
CEAT is one of India’s leading tyre manufacturers, producing over 35 million tyres annually. The company aims to be the leading player in the country by improving the consumer-channel experience and using technology to become a truly customer-centric organisation. CEAT deployed Salesforce Community Cloud to build a portal for its vast dealer network. By digitising all dealer-related processes on a single portal, they created a self-service platform that delivers a frictionless experience to ch ...
Lead nurturing is typically handled by marketing departments, but it is essential to strong sales performance. A good lead nurturing strategy should flow seamlessly between marketing and sales, helping to create a consistent customer experience throughout the entire sales cycle. There are a number of tools and techniques that companies employ to improve consumer relationships and guide leads through the sales funnel, such as inbound marketing, customer journey mapping, CRM systems and marketing automation software. With these methods in mind, w ...
Raise your website conversion rates Looking for major gains in ROI, as well as website and email conversion? See what Forrester’s Total Economic Impact of Salesforce’s Marketing Cloud...