Sales lead generation sources ; The process of acquiring sales leads begins with lead generation. Lead generation involves marketing-related activities, or lead generators. At a basic level, lead generation can be as simple as obtaining referrals from existing customers. Companies looking to quickly boost revenue, however, typically adopt other lead generation techniques. For example, they may purchase sales lead lists from a lead generation company that maintains a database of business and consumer leads. Such lists may be used to conduct dire ...
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Businesses gain access to sales leads through advertising, trade shows, direct mailings, third parties, and other marketing efforts . A sales lead is not really a sales "prospect" per se...
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