A collection of business subjects, including Accounting, Business Law, eBusiness, Finance, Entrepreneurship, Marketing, Operations, Statistics, and Strategy.
Recommended Reading Bangs, Jr., David H. The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service QuickMBA Marketing
, Duncan, Peter J., Tarcy, Brian, Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast! QuickMBA Strategy SWOT Analysis
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Product branding and quality level is established, and intellectual property protection such as patents and trademarks are obtained. ; Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs. ; Distribution is selective until consumers show acceptance of the product. ; Promotion is aimed at innovators and early adopters. Marketing communications seeks to build product awareness and to educate potential consumers about the product.
Porter's Five Forces A MODEL FOR INDUSTRY ANALYSIS The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous...
Marketing Plan This is a bare-bones marketing plan template. It contains headings for the basic essentials including situation analysis, market segmentation, alternatives, recommended...
Sales figures do not necessarily indicate how a firm is performing relative to its competitors. Rather, changes in sales simply may reflect changes in the market size or changes in economic conditions. The firm's performance relative to competitors can be measured by the proportion of the market that the firm is able to capture. This proportion is referred to as the firm's market share and is calculated as follows: Market Share = Firm's Sales / Total Market Sales · Sales may be determined on a value basis (sales price multiplied by volume) or ...
Sources of Law ; Constitutional Law is based on a formal document that defines broad powers. Federal constitutional law originates from the U.S. constitution. State constitutional law originates from the individual state constitutions. Statutes and Ordinances are legislation passed on the federal, state, or local levels. Common Law is based on the concept of precedence - on how the courts have interpreted the law. Under common law, the facts of a particular case are determined and compared to previous cases having similar facts in order to reac ...
In his #1 bestseller, Stephen R. Covey presented a framework for personal effectiveness. The following is a summary of the first part of his book, concluding with a list of the seven habits. Inside-Out: The Change Starts from Within · While working on his doctorate in the 1970's, Stephen R. Covey reviewed 200 years of literature on success. He noticed that since the 1920's, success writings have focused on solutions to specific problems. In some cases such tactical advice may have been effective, but only for immediate issues and not for the l ...