A collection of business subjects, including Accounting, Business Law, eBusiness, Finance, Entrepreneurship, Marketing, Operations, Statistics, and Strategy.
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| 보스턴 컨설팅 그룹(BCG)의 2x2 매트릭스 2x2 매트릭스, 출처: www.quickmba.com 매트릭스의 목적은 PLC(Product Life Cycle)에 따라 각 사업부의 현 위치를 파악하여 현금 흐름의 균형을 맞추고자 하는 것입니다. x축은 시장...
흔하게 통용되는 SWOT 분석도 같은 구조다.(내부와 외부 // 장점,단점) http://lab.mapanno.com/mapanno/sm_sm22x3rCGv7.htmhttp://www.quickmba.com/strategy/matrix/bcg/ 흔히 수학시간에 만나게 되는 그래프도 비슷한 위치다....
Recommended Reading Bangs, Jr., David H. The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service QuickMBA Marketing
Marketing Plan This is a bare-bones marketing plan template. It contains headings for the basic essentials including situation analysis, market segmentation, alternatives, recommended...
Product branding and quality level is established, and intellectual property protection such as patents and trademarks are obtained. ; Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs. ; Distribution is selective until consumers show acceptance of the product. ; Promotion is aimed at innovators and early adopters. Marketing communications seeks to build product awareness and to educate potential consumers about the product.
(www.quickmba.com). 1.2 Description of the “Beer Game” The so called “Beer Game” is used as an illustration for the “Bullwhip Effect”. It is a “laboratory replica”(Senge, 1990) of real supply chain process...
Market entry in foreign market: http://www.quickmba.com/strategy/global/marketentry/ IPLC: http://www.scribd.com/doc/24692909/International-Product-Life-Cycle · http://wiki.answers.com/Q/What_is_an_example_of_international_product_life_cycle · http://www.provenmodels.com/583 · http://www.b2binternational.com/research-and-intelligence/segmentation/ http://www.b2binternational.com/research-and-intelligence/strategic-pricing-research/ http://www.fao.org/docrep/W5973E/w5973e0b.htm · http://e...
Sales figures do not necessarily indicate how a firm is performing relative to its competitors. Rather, changes in sales simply may reflect changes in the market size or changes in economic conditions. The firm's performance relative to competitors can be measured by the proportion of the market that the firm is able to capture. This proportion is referred to as the firm's market share and is calculated as follows: Market Share = Firm's Sales / Total Market Sales · Sales may be determined on a...