4 Examples of psychographic segmentation use 4.1 Retail industry 4.2 Travel industry 4.3... can profile and target key audiences more effectively. Each type of segmentation offers pros and...
Written by: Will Webster Fact Checked by: Karen Goldstein ; Psychographic segmentation is a market research method used to divide a market or customer group into segments based on their beliefs, values, lifestyle, social status, activities, interests and opinions and other psychological criteria. By drawing out the motivations behind behaviors, psychographic segmentation is a brilliant tool for determining branding and marketing strategy because it enables businesses to build a better overall un...
[13] A "psychographic profile" consists of a relatively complete profile of a person or group's psychographic make-up. These profiles are used in market segmentation as well as in...
What Is Psychographic Segmentation? ; Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria. Like consumers’ personalities, interests, and social statuses. ; Psychographic market segmentation helps you create detailed buyer personas (a fictional profile of your ideal customer). ; And gives you a deep understanding of your audience.
that psychographic profile type.[3] Examples of psychological characteristics which determine a psychographic profile are personality, lifestyle, value system, behavior, experience and...
( June 2020 ) A demographic profile is a form of demographic... In business, a demographic profile is usually used to... [5] A comprehensive demographic profile is a powerful tool for...
Prospects can’t be defined simply by their age, gender, or income. Businesses that try to bucket their audience like this often don’t get the results they want. This is why psycographics is important to keep in mind and it’s easy to see why. Two 35-year-old women could have wildly different interests and lifestyles despite sharing the same birth year. One might be a stay-at-home mother of three, while the other might be a high-flying businesswoman with no children. Sure, they’re the same age, but the things that matter to them will be c ...
Most marketers understand the importance of customer research. Still, when it comes to creating a complete profile of our audience using data, it’s tough to know where to begin. ; The most common starting point is demographic data: who our customers are, from age to sex, race, marital status, and income level. ; Demographic data can be incredibly helpful. But sometimes we need more. ; We know individuals aged 18-35 may be interested in performance biking gear, but demographic data alone can’t tell us who likes to spend their weekends training for cycling races, and who’s more likely to fall off the stationary bike at the gym.
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes. Psychographic segmentation’s emphasis on characteristics like personality and values differs from demographic segmentation, which uses a specific trait (like gender, age, income, etc.) to categorize potential audiences. Market researchers use psychographic characteristics to help develop and position ...
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies ; Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice. STP marketing focuses on commercial effectiveness, selecting the most valuable segments for a business and then developing a ma...