What Is Psychographic Segmentation? ; Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria. Like consumers’ personalities, interests, and social statuses. ; Psychographic market segmentation helps you create detailed buyer personas (a fictional profile of your ideal customer). ; And gives you a deep understanding of your audience.
Written by: Will Webster Fact Checked by: Karen Goldstein ; Psychographic segmentation is a market research method used to divide a market or customer group into segments based on their beliefs, values, lifestyle, social status, activities, interests and opinions and other psychological criteria. By drawing out the motivations behind behaviours, psychographic segmentation is a brilliant tool for determining branding and marketing strategy because it enables businesses to build a better overall u...
Learn what to include in an audience profile, how to write an audience profile, and take a look at some examples for further inspiration.
Any kind of marketing approach that gives you a deeper insight into your customers has the potential to help you make stronger connections with them. Psychographic segmentation is a perfect example. Unlike demographic or behavioral segmentation, it goes into depth about what makes your customers tick, which means you can better understand how to reach out to them in a way that resonates. In this article, we’ll look at what psychographic segmentation is, how it works, and how to implement it in...
Prospects can’t be defined simply by their age, gender, or income. Businesses that try to bucket their audience like this often don’t get the results they want. This is why psycographics is important to keep in mind and it’s easy to see why. Two 35-year-old women could have wildly different interests and lifestyles despite sharing the same birth year. One might be a stay-at-home mother of three, while the other might be a high-flying businesswoman with no children. Sure, they’re the same age, but the things that matter to them will be c ...
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes. Psychographic segmentation’s emphasis on characteristics like personality and values differs from demographic segmentation, which uses a specific trait (like gender, age, income, etc.) to categorize potential audiences. Market researchers use psychographic characteristics to help develop and position ...
Psychographic surveys: What they are and how to use them ; In market research, psychographic surveys are used to study and classify people according to psychological criteria like their attitudes, aspirations, values, lifestyle, and personality. The word psychographic comes from the word psyche, the human soul, spirit, or mind, and graphics, to give a clear and effective picture. For example, a survey about religious beliefs or political opinions would be psychographic. In marketing, psychograph...
Activities, Interests, and Opinions (AIO) are a person's characteristics used by market researchers to create the individual's psychographic profile.
4 Examples of psychographic segmentation use 4.1 Retail industry 4.2 Travel industry 4.3... can profile and target key audiences more effectively. Each type of segmentation offers pros and...
Psychographic data is information about a person's values, attitudes, interests, and personality traits that is used to build a profile of an individual.