Pay-per-click ( PPC ) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines ...
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Aspect, SEO (Search Engine Optimization), PPC (Pay-Per-Click) ; Definition, Optimizing a website to rank higher in organic search results., Placing ads on search engines and paying for each click. ; Cost, Long-term investment with gradual ROI., Immediate costs with potential for higher immediate ROI. ; Visibility, Organic results, appear below paid ads on search engine results pages (SERPs) ., Immediate visibility through paid ads at the top or bottom of SERPs.
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Beyond normal search engine optimization, a structured pay per click campaign will help you generate immediate revenue for your business
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