Pay-per-click - 위키피디아 영어

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PPC는 Pay-per-click의 약자로 클릭당 과금이 되는 형식의 검색엔진 광고입니다. SEO의 무료 트래픽 최적화 작업과는 다르게, 구글에게 직접 비용을 지불하는대신 즉각적인 효과를 볼 수 있는 검색엔진 마케팅 전략입니다. 성공적인 PPC 캠페인을 위해서는 여러가지 요소를 감안해야 합니다. 가장 중요한 키워드 리서치부터, 에드 그룹을 어떻게 나눌 것인지, 타켓 고객층은 어떤지, 컨버젼(구매전환율)은 어떻게 높일 수 있 ...

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Resell PPC To · offer · More Clients ; How does PPC work, exactly? ; Implementing a PPC campaign means ‘buying’ visits rather than ‘earning’ those visits through organic search engine optimization. A pay per click or PPC campaign involves paying Google to list ads for that link to your client’swebsite. These ads appear on top of organic search listings. Whenever someone clicks on the ad, you pay the current CPC or Cost Per Click, which is immediately deducted from the budget (or spending limit) that you have pre-set. When the budget runs out, Google stops running your ads. ...

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