Patti Williams님의 업데이트 ; Karen Hayes ; Archana Vashist ; Sanya Sharma ; Kimberly Hallman ; Raynelle Deans Grace ; Genna Zimmer ; Gia DeHart ; Kim Montagnino ; Tiffany B. Anita Sheares
JL Aaker, P Williams Journal of Consumer Research 25 (3), 241-261P Williams, JL Aaker Journal of Consumer Research 28 (4), 636-649 P Williams, A Drolet Journal of Consumer Research 32 (3)...
Lipman Associate Professor of Marketing at the Wharton School of the University of Pennsylvania and Vice Dean of Wharton Executive Education. Professor Williams examines ways consumers’ emotional responses influence consumption and persuasion. Her current research projects focus on how emotions influence consumer decisions and processes of persuasion; consumer responses to emotional and attitudinal ambivalence; and emotion regulation. Her research has been published in top-tier academic journa...
Faculty Profile of Patti Williams
Do you know how your employees really feel about their job? New research shows that an employee’s smile could be a reliable indicator. Ira A. Lipman Associate Professor of Marketing Patti Williams...
Professor Patti Williams talks with an entrepreneurial alum about the process of naming his new product line and best practices learned along the way
Eric Bradlow is the Vice Dean of AI & Analytics at Wharton and Chairperson of the Wharton Marketing Department, as well as the the K.P. Chao Professor of Marketing, and a Professor of Economics, Professor of Education, and Professor of Statistics and Data Science. An applied statistician, Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistica...
First Name · Last Name · Email · Phone ; In the Management Development Program, you will learn to: Acquire a range of hard and soft skills to improve your operational and strategic decision-making abilities, build trust, and create effective communication · Make more educated decisions through a better understanding of financial, accounting, marketing, and operational topics, including return on investment, financial statements, brand positioning, and customer analytics · Plan for orga...
In his 2022 letter to CEOs, BlackRock founder Larry Fink called on companies to articulate their core values during this era of stakeholder capitalism and eroded consumer trust. “It’s never been more essential for CEOs to have a consistent voice, a clear purpose, a coherent strategy, and a long-term view,” wrote Fink, who leads the world’s largest asset management firm. “Your company’s purpose is its north star in this tumultuous environment.” · His message is so relevant that Wharton marketing professor Patti Williams refers to ...
Latest episode · 418. In Conversation with Tressie McMillan Cottom · Published: 2 December 2024 · Read more... · More episodes… ; Next live show · Get tickets now · The Guilty Feminist at Amplify Festival · Amnesty International UK's first ever Human Rights Festival will be taking over Woolwich Works this December. Join us to celebrate our collective power to make change happen, and set the tone for the kind of world we all want to live in - with a full... · More live shows…