3 Affiliate management and program management outsourcing 4.4... 0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well....
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Cross-selling and category-penetration techniques increase sales by 20 percent and profits by 30 percent. A leading online retailer was well known for its wide selection of merchandise and its highly competitive prices. It knew relatively little, however, about its customers, which limited its ability to target them with emails or to customize offers to them on-site. As a result conversion rates and revenues per customer were declining in key categories and competitive benchmarks across nearly every product type were lagging. ...
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