책 정보 · 제목 : The Heart of a CEO: How I Went from the Internet Independent to a National Internet Marketing Mogul (Paperback) · 분류 : 외국도서 > 자기계발 > 자아성장 > 성공 · ISBN : 9781432767785 · 쪽수 : 212쪽 · 출판일 : 2011-01-28, 저자소개 : Carael "the Internet Ceo" Knight (지은이) 정보 더보기
Albee helped McConnell to develop a network of female sales agents that she managed as a General Agent. The company actively recruited middle-class, married women as sales agents, pitching the opportunity as a flexible job that allowed them to earn income without disrupting family life. In 1910, married women accounted for 62% of sales staff. McConnell and Albee deliberately feminized the direct sales model to take advantage of women’s reciprocal social obligations. The California Perfume Company officially changed its name to Avon in 1939, a ...
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