also: Models of studying mass communication agenda setting In social science, mass communication is related to communication studies, but has its roots in sociology. Mass communication is...
are general in the sense that they aim to describe all forms of communication. Others are specialized: they only apply to specific fields or areas. For example, models of mass communication are
[1][2] Lasswell's model of communication is one of the first and most influential models of... In the beginning, it was conceived specifically for the analysis of mass communication like...
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in
사회과학 > 커뮤니케이션 , 사회과학 > 신문방송학 키워드 Sociology, Social psychology, Research needs, Research methodology, Media system dependency theory, Media relations, Mass...
도서 문헌정보 ; 제목 : The Process and Effects of Mass Communication, 저자 : Social Science Research Council (United States), 출판 : 1954, 서지정보 내보내기 : BiBTeX EndNote RefMan
Two-step flow model of communication, theory of communication that proposes that interpersonal interaction has a far stronger effect on shaping public opinion than mass media outlets. The two-step...
The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovat...
After providing definition and social roles of communication, media and mass-media, placing of architecture and urban space as one of the media types is proposed. Subsequently, architecture is look...
have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.