Content ; 1-21 Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective by Elizabeth Kempen & Rejoice Tobias-Mamina & Mariette Strydom & Lorna Christie & Lorna Christie ; 53-68 Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa by Miriam-Miri Retief & Bertha Jacobs & Ann-Marie Fiore ; 4-21 Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theor ...
Content ; 56-61 One-Stop Campaigns: How Generative AI Is Transforming Digital Advertising: Interview with Adam Singolda, Founder and CEO of Taboola by Heitmann Mark & Singolda Adam ; 3-3 Editorial: Virtual Consumer Experiences by Pfeiffer Jella ; 24-31 Finding the Right Metrics to Manage Multi-Channel Distribution by Ailawadi Kusum L. & Farris Paul W. ; 25-29 Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs by Puntoni Stefano & Reczek Rebecca Walker & Giesler Markus & Botti Simona
You’ve got the greatest idea for a new app and you’re determined to make it succeed – that’s a great feeling to have. On that same note, there are another 2.8 million apps available in the Google Play Store and about 2.2 million apps in the App Store, so you can imagine the millions of people with a similar desire. The truth is, you might turn out to be one of the lucky ones; you might also be smart about your entrepreneurial decisions and start doing mobile app marketing before launching, taking the future of your startup in your own h ...
Content ; 403-410 The creator economy: An introduction and a call for scholarly research by Peres, Renana & Schreier, Martin & Schweidel, David A. & Sorescu, Alina ; 411-426 On the role of social media platforms in the creator economy by Bleier, Alexander & Fossen, Beth L. & Shapira, Michal ; 427-435 The creator’s dilemma: Resolving tensions between authenticity and monetization in social media by Hofstetter, Reto & Gollnhofer, Johanna Franziska ; 436-454 Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs by Edeling, Alexander & Wies, Simone
Content ; 1-15 Does consumer empowerment influence e-payment systems adoption? A digital consumer-centric perspective by Saurabh Gupta & Sadananda Prusty ; 655-682 Determinants of customer recovery in retail banking—lessons from a German banking case study by Felix Hübner & Tim Alexander Herberger & Michel Charifzadeh ; 683-698 Antecedents of robo-advisor use intention in private pension investments: an emerging market country example by Berrin Arzu Eren ; 699-728 Factors affecting user trust and intention in adopting chatbots: the moderating role of technology anxiety in insurtech by Massilva Dekkal & Manon Arcand & Sandrine Prom Tep & Lova Rajaobelina & Line Ricard
Mobile application plan, strategy, marketing, campaign to generate over a million dollars in sales & 7 million installs
Content ; 11-17 Ensuring digital marketing performance improvement, making difference between today’s and tomorrow’s marketing function by PURCAREA, Ioan Matei ; 04-08 Building Trust in AI-Driven Tools While Advancing on the Maturation of AI Use, Considering Consumers’ Views by PURCAREA, Theodor ; 04-08 At the Confluence of Disruptive Technologies and Leadership by Collaboration and Correct Consensus, Combining ICT/AI with Human Intelligence/Values by PURCAREA, Theodor ; 09-13 The influence of social media on contemporary consumer behavior: Part II, Research Methodology by MAGNO, Dominic Elena & EDU, Tudor
배울 내용 ; Learn 16 of the most effective and low-cost strategies to promote an app ; Learn simple, yet effective bootstrap app marketing techniques that will help you get massive numbers of app installs without straining your budget. Many of these techniques, in fact, are free! ; Understand some important foundational concepts necessary for a good app marketing campaign, such as monetization models, customer lifetime value, keyword strategy, and many others
Content ; 136-144 Stigma association type and sponsor corporate image: Exploring the negative off-field behaviour of sportspeople by Bloxsome, Ellen & Brown, Mark & Pope, Nigel & Joseph, Christopher · 145-159 Envisioning the future of behavioral decision-making: A systematic literature review of behavioral reasoning theory by Sahu, Aditya Kumar & Padhy, R.K. & Dhir, Amandeep · 160-170 Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media by Weismueller, Jason & Harrigan, ...
Content ; 1-3 Editorial: Marketing after COVID-19:Crisis adaptation, innovation and sustainable technological advances by Katia Iankova & Pedro Longart ; 5-25 Branding Al Ain as a tourist destination by Pedro Longart & Katia Iankova ; 27-38 Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM by Areej Algumzi ; 39-60 Innovative crisis-response through best human resources practices during COVID-19 by Bharti Pandya & Bistra Boukareva