While the ads come in various formats, the goal for each remains the same—draw attention to the ad without interrupting the player’s gaming experience. In-game advertising is a popular choice for ad campaigns and can deliver up to a 12% uplift in purchase intent. In fact, global ad spend on mobile gaming advertising is projected to reach $130.9 billion by 2025 (up from $46.7 billion in 2021), and 93% of media buyers ...
What's inside? ; What is in-game advertising? · Benefits · Challenges · 8 types of in-game advertising formats · The most popular mobile game genres · How to identify your target audience · 5 ways to improve your in-game advertising · Future trends to watch · Key takeaways
Gaming display advertising is essential in digital marketing for the gaming industry. It involves placing visual ads within gaming environments, from banner ads on websites to in-game billboards. U...
In today’s ever-evolving digital landscape, app marketers face the challenge of navigating a myriad of options to accelerate their growth. Finding the right media mix, adapting to changing user behaviors, and harnessing the power of technology are crucial components of a successful growth strategy. In this article, we’ll explore common myths about mobile advertising for non-gaming app marketers and how they limit growth, and what you can do to capture more high-value users from your performa...
PETALING JAYA: There’s no denying the appeal of mobile gaming, especially in the last decade.
Rewarded advertising is shaping the future of mobile games monetization. One approach gaining serious traction rewards consumers for time spent, compensating advertisers and publishers, and unlocki...
RELATED TERMS ; Ad Exchange · CPM & eCPM · IPM · Mobile Game Monetization · Real-Time Bidding (RTB)
Our unique inventory of gaming apps gives you the advantage of reaching targeted consumers when they are most likely to engage with your brand.
In 2021, mobile gaming advertising revenue in the United States amounted to 5.49 billion U.S.
With the video game industry’s global market value predicted to reach $321 billion by 2026 and an estimated 2.9 billion mobile game players making up half of global gaming revenue, competition in the mobile market has never been fiercer. Mobile game marketers continue to increase their user acquisition spend and often look to in-game advertising to boost revenue. However, striking the right balance between profitability and player experience can be challenging. Players want an immersive experi...