Learn essential tips to optimize your eCommerce site for mobile users, improve load speed navigation, and boost conversions
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Learn how to enhance your e-commerce site's UX for mobile users with practical UED strategies and tips.
Mobile traffic has soared in recent years and now often constitutes 50% of all traffic on many e-commerce sites. However, it’s not uncommon for mobile e-commerce sites to still have a significantly poorer conversion rate than their desktop counterpart – in some cases converting less than half as many visitors into customers. At Baymard we’ve conducted the world’s most comprehensive research study of mobile e-commerce UX, spanning more than 20,000 hours of testing only mobile user behavior. This mobile usability study examines how the to ...
Reach your customers at all times and even on their phones! Learn why your ecommerce store should be mobile-first.
This article focuses on mobile e-commerce ‘Product Finding’. The above graph summarizes our entire benchmark dataset of 5,200 manually assigned usability benchmark scores, plotted across four themes central to mobile e-commerce. Each dot in the scatterplot represents the summarized score of one site across the 17-35 guidelines within each theme, with the black lines denoting the benchmark average. Red dots indicate “poor” usability, yellow indicate “acceptable” performance, and green ...
This mobile majority brings a different set of considerations for eCommerce teams building online shopping experiences.
Our latest large-scale mobile usability testing reveals 5 core issues shared by all mobile sites — any of which can lead to user abandonments. Read our latest test findings on mobile UX.
Designing and prototyping Web sites for mobile devices first enables UX designers and developers to ensure a seamless experience. Now, when designers need to sketch out a Web-site layout, they begin by creating it on mobile, then expand it for larger screens. This concept has been around for a decade. Eric Schmidt, former CEO of Google, first brought into the spotlight. At a conference in 2010, he announced that the company’s UX designers would henceforth prioritize the experience of mobile users, saying, “You should always put your best te ...
Learn what are the essential design elements of a mobile e-commerce site, and how they can enhance the user experience and increase conversions.