What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
The AppLovin Mobile Advertising Glossary is a reference guide that contains important definitions and key concepts to help you understand our industry.
traditional advertising medium. But it could never be bought... Place Exchange changes all of that. Our patented technology... and mobile IAB creatives, and granular device-level attribution....
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Mobile Advertising - “Smartphones are reinventing the connection between companies and their customers.”
What are connected TV ads ; A CTV ad is a digital advertisement that is displayed within streaming content on a smart TV or an over-the-top (OTT) device. CTV advertising examples include ads that appear alongside TV shows or live streams and interactive ads that give users actions they can take within the ad. Already, Shoppable content is the next big thing for CTV, with QR codes, video action campaigns, and pause screens grabbing viewers’ attention. One of the biggest benefits of connected TV...
In-app advertising is one of the most common forms of monetization for apps, and it’s also a powerful tool for mobile marketers, in particular those seeking to boost user acquisition. A successful in-app advertising arrangement offers benefits to the app owner—the opportunity to monetize their app’s real estate by selling space to advertisers—and the advertiser, who is placing their ads in the eyeline of an engaged audience with a high purchase intent. With over seven billion mobile user...
Advantages of advertising in ad networks · What you need to know about impressions in ad networks · YAN partners · Have questions?
Quite serendipitously, after that experience I had the pleasure of meeting the CEO of Gogii, the company behind TextPlus. More on what I learned from him in a moment. But first, to the problem. TextPlus is a star in what I’ve come to call “AppWorld,” that Jobsian funhouse mirror universe of apps (TextPlus also on Android, where I’m told it’s growing faster than in iOS). Parent company Gogii is backed by Very Serious Venture Capitalists like Kleiner Perkins and Matrix Partners. Clearly,...
ad exchange. Another report has indicated that worldwide mobile digital advertising spend would reach $185 billion in 2018, $217 billion in 2019 and $247 billion in 2020. Overview Some see...