ad exchange. [2] Another report has indicated that worldwide mobile digital advertising spend would reach $185 billion in 2018, $217 billion in 2019 and $247 billion in 2020.[3] Contents 1...
Main article: Online advertising An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. [1] Prices for the...
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
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Mobile advertising is composed of many constituent parts: mobile ad networks, ad exchanges, and demand-side platforms. All play a different role.
The AppLovin Mobile Advertising Glossary is a reference guide that contains important definitions and key concepts to help you understand our industry.
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RTB is an integral part of programmatic advertising, which is the buying and selling of digital ad space in real time and on a per-impression basis. It takes the form of an instant auction, facilitated by programmatic technology, where publishers offer their available inventory and advertisers bid on the spots they want in order to reach their audience. Do you know that moment during a mobile game where you’re served an ad in between game levels? It’s right there that an auction was triggere...
and mobile networks with geographical information. These platforms allowed publishers to sell... ADSDAQ, AdECN, DoubleClick Advertising Exchange, adBrite, and Right Media Exchange, that are n