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Mobile advertising

ad exchange. [2] Another report has indicated that worldwide mobile digital advertising spend would reach $185 billion in 2018, $217 billion in 2019 and $247 billion in 2020.[3] Contents 1...

Ad exchange

Main article: Online advertising An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. [1] Prices for the...

Ad exchange

What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.

InMobi In-App Advertising Platform | Mobile App Monetization

InMobi in-app monetization platform. Monetize your mobile apps with the world's most comprehensive monetizing and advertising platform.

InMobi Ad Exchange | Best Mobile In-App Ad Creative Platform

Attract your customers and maximize ROI with stunning ad creatives from InMobi ad exchange. Best in-app ad creative platform for your mobile marketing campaign.

Mobile Advertising Defined

Mobile advertising is composed of many constituent parts: mobile ad networks, ad exchanges, and demand-side platforms. All play a different role.

AppLovin Mobile Advertising Glossary | Key terms & concepts

The AppLovin Mobile Advertising Glossary is a reference guide that contains important definitions and key concepts to help you understand our industry.

Blog | Mobile Advertising | Monetization | InMobi

Editor's Pick ; How Are In-App Advertising Rates Calculated? ; How Does In-App Advertising Work? ; 52 In-App Advertising Statistics You Should Know ; 4 Examples of Programmatic Advertising Done Right In Apps

Real-time bidding (RTB)

RTB is an integral part of programmatic advertising, which is the buying and selling of digital ad space in real time and on a per-impression basis. It takes the form of an instant auction, facilitated by programmatic technology, where publishers offer their available inventory and advertisers bid on the spots they want in order to reach their audience. Do you know that moment during a mobile game where you’re served an ad in between game levels? It’s right there that an auction was triggere...

Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exch

and mobile networks with geographical information. These platforms allowed publishers to sell... ADSDAQ, AdECN, DoubleClick Advertising Exchange, adBrite, and Right Media Exchange, that are n

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