Segmenting targeting positioning in Marketing ; Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension. ; Various marketing channels used by companies
Marketing Management | Marketing MBA | Product Marketing | Marketing Strategy | Marketing Plan | Digital Marketing
Marketing 경영학의 일종으로, 고객들과의 관계를 관리하고, 시장을 구축하는 기법을 연구하는 학문, 혹은 그런 직무.21세기 이전까지 마케팅은 수요를 관리하는 사회과학으로만 정의되어 왔다. 이 수요 관리란...
Marketing MBA is a triannual peer-reviewed academic journal that covers research on marketing management firms and education in marketing. The editor-in-chief is Roman R. Sidorchuk (Plekhanov Russian Economic University). It was established in 2010 and is currently published by Green Mall ...
Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM
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The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertisin...
배울 내용 ; Make money through effective marketing! ; Understand the basic principles of marketing ; Analyse and appreciate consumer decision making process
과목명, 학점, 과목명, 학점 ; 디지털미디어산업론, 3, 전략적경영정보론, 3 ; 기술경영과전략, 3, 소비자행동연구, 3 ; 글로벌시대의마케팅전략, 3, 합리적경영과의사결정, 3 ; 마케팅사례연구, 3, 유통관리와소매경영, 3 ; , , 마케팅과매니지먼트, 3 ; 논문연구, 0, 논문연구, 0 ; 설득커뮤니케이션, 3, 하이테크마케팅, 3 ; IT창업론, 3, 마케팅메트릭스, 3 ; 상품및브랜드관리, 3, 마케팅커뮤니케이션연구, 3 ; 마케팅조사론, 3, , ; 디지털환경과마케팅, 3, , ; 졸업논문/전문학술지논문 혹은 논문대체과목(2과목) 중 택1, 졸업논문/전문학술지논문 혹은 논문대체과목(2과목) 중 택1, 졸업논문/전문학술지논문 혹은 논문대체과목(2과목) 중 택1, 졸업논문/전문학술지논문 혹은 논문대체과목(2과목) 중 택1
배울 내용 ; Learn to sell. Learn to build. If you can do both, you will be unstoppable. ; Marketing is about delivering the right message about the right product, at the right price, at the right place, at the right time, and to the right person. ; Products don't create value, customers do. Learn how to perform customer discovery and qualitative research.