Jump-start your career in one of the finest marketing masters programs in Chicago. Learn from faculty who have worked for major brands in hands-on courses.
The master's in Integrated Marketing Communications program teaches students how to deliver consistent and compelling brand messages across media platforms.
Conceptual thinking – Tap into creative thinking to develop original ideas for traditional and digital media content and empathetic consumer experiences. ; Strategic thinking – Identify communication problems, create strategic campaign plans and use data analytics to measure content marketing campaign goals. ; Visual & written communication – Create engaging, integrated content and visuals across all major media platforms that demonstrate an understanding of diverse audiences and messages. ; Professional readiness – Develop a deeper understanding of global business topics through the lens of ethical decision making, gaining experience creating and presenting a formal communication plan.
Today’s leaders need more than management skills to thrive, and they’re turning to marketing and communications programs for the secrets to success.
LOOKING FOR… : a demanding international program that includes everything from essential managerial skills to corporate communication competencies. TO BECOME… : versatile professionals with high-impact careers in communication.
Kick-start your learning with the Common Core Period, where you master the basics of analytical, commercial, creative and digital skills while you build connections with your diverse, international classmates from our various programs. Complement your skills with optional certifications from digital leaders like Google and Salesforce. We also offer the IE University Sustainability Certificate, which features expertise from the top-ranked IE Business School. Gain firsthand experience with our optional international experiences. Join the Global I ...
Create innovative marketing communications strategies. Understand and engage consumers in the digital age. Balance qualitative and quantitative data to build strong brands. Our integrated...
Objectives ; Provides knowledge in digital tools and social networks. ; Establish relationship marketing, direct and customer loyalty in digital environments. ; Knowledge of the theories and methods of “Revenue Management”.
Apply now for Kingston University London's Marketing Communications and Advertising MSc degree. This course will be particularly beneficial to recent graduates who are seeking employment in an area...
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