10 Online Courses ; Practitioner Faculty ; Specializations ; $23,310 Total Tuition
qualitative and quantitative data to build strong brands. Our integrated marketing communications programs will help set you apart from others in the industry and prepare you for the future.
The master's in Integrated Marketing Communications program teaches students how to deliver consistent and compelling brand messages across media platforms.
Overview · Course Details · Program Outcomes · Admissions · Why National University?
If you're interested in advertising, promotions, or communications and want to delve into the world of IMC without taking the full masters plunge, QUT's Graduate Certificate in Business (IMC) is th...
Become a digital marketing leader with our Integrated Marketing Communication degree. Gain the skills in creativity and strategy needed to excel in the digital age.
St. John’s Masters of Science degree in Integrated Advertising Communications gives students hands-on experience in engaging consumers in all tradition, digital and mobile media—so they can build r...
How to build an integrated marketing campaign from start to finish
Conceptual thinking – Tap into creative thinking to develop original ideas for traditional and digital media content and empathetic consumer experiences. ; Strategic thinking – Identify communication problems, create strategic campaign plans and use data analytics to measure content marketing campaign goals. ; Visual & written communication – Create engaging, integrated content and visuals across all major media platforms that demonstrate an understanding of diverse audiences and messages. ; Professional readiness – Develop a deeper understanding of global business topics through the lens of ethical decision making, gaining experience creating and presenting a formal communication plan.
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