Marketing Channels and Supply Chain Management: A Global Perspective | PDF

A Global Perspective ; 12 Marketing Channels and Supply Chain Management · Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming · 12-1 · Learning Objectives After studying this chapter, you should be able to: 1. Explain how companies use marketing channels and discuss the functions these channels perform 2. 3. Discuss how channel members interact and how they organize to perform the work of the channel Identify the major channel alternatives open to...

Marketing channels and supply chain networks in North America : a historical analysis | 국회도서관

자료명/저자사항 : Marketing channels and supply chain networks in North America : a historical analysis / Robert D. Tamilia, O.C. Ferrell, Karen Hopkins. 발행사항 : Cham : Springer, [2020], 청구기호 : 658.5 -A20-5, 자료실 : [서울관] 서고(열람신청 후 1층 대출대), 형태사항 : vi, 67 pages ; 24 cm. 총서사항 : SpringerBriefs in business, 2191-5482, 표준번호/부호 : ISBN: 9783030448691 ISBN: 9783030448707, 제어번호 : MONO2202008953, 주기사항 : Inclu...

The Role of Marketing Channels in Supply Chain Management | Request PDF

Request PDF | The Role of Marketing Channels in Supply Chain Management | This paper synthesizes five decades of supply chain-related research from premier managerially oriented marketing journals...

Mastering Marketing Channels and Supply Chain Management

View Lesson on ch 12.doc from MRKT 6310 at University of Texas, Permian Basin. Chapter 12 Manage Marketing Channels, Logistics, and Supply Chain supply chain A complex logistics network characterized

Principles of Marketing: Marketing Channels and Supply Chain Management | PDF | Logistics

ch 12 - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. This document discusses marketing channels and supply chain ma...

Supply chain management and its relationship to logistics, marketing, production, and operations manageme....

개인저자 : Mentzer, John T. 수록페이지 : 31-46 p. 발행일자 : 2008.06.01, 출판사 : Wiley-Blackwell

Chapter 12: by Luci Parmer on Prezi

Chapter 12: Managing Marketing Channels and Supply Chains Miami University Luci Parmer, Ph.D. 4 Most Common Channels for Consumer Products and Services Internet Marketing Channels (Kerin & Hartley,...

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Sources of Marketing Advantage | PDF | Retail | Logistics

marketing notes - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. The document discusses key concepts related to marketing channels and supply c...

Lamb, Hair, Mcdaniel: Marketing Channels and Supply Chain Management | PDF

MKTG4 Ch13 - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. This document discusses marketing channels and supply cha...