What you will learn ; How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling. ; How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications. ; How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming. ; How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.
This program is perfect for... ; Individuals pursuing marketing careers ; Business professionals interested in staying abreast of emerging trends ; Marketers looking to refresh their skills ; Mid-career professionals seeking new skill sets
Reach your professional goals with eCornell's award-winning online certificate programs including marketing, management, HR and many more. Enroll today!
No relevant experience required · 100% remote, online learning · Under 10 hours of study a week*
ID, Course Name, Units ; BAM 511, Marketing Management, 3 ; MKT 512, Sales Management, 3 ; MKT 542, Global Marketing, 3 ; MKT 552, Value Marketing, 3
This program is also offered in Spanish. View the program page in Spanish. Marketing in a digital world is so much more than “digital marketing.” It’s a discipline that is driven by data, scaled through automation and optimized by analytics – all while maintaining a customer-centric focus. Demand is strong for marketers who can aptly navigate this evolving field. The Professional Certificate in Digital Marketing program provides a launchpad for advancing your career in digital marketing. Participants will gain a broad overview of the di ...
Future Trends: Innovations in Digital Marketing Certificate Programs Online #ocpacademy #digitalmarketing #digitalmarketingprogram #AIdigitalmarketing
ID, Course Name, Units ; BAM 306, Principles of Marketing, 3 ; MKT 230, Consumer Behavior, 3 ; MKT 310, Advertising and Promotions, 3 ; MKT 333, Marketing Management, 3
Make yourself more marketable and put your career in high gear with an online Digital Marketing Certificate from Wharton. Visit online to learn more.
Whether you're new to digital marketing or looking to master new skills to advance your marketing career, you'll learn the best practices for this critical, fast-growing online channel. The...