Location-based advertising ( LBA ) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar, "LBA refer...
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See how AdTech organizations leverage Precisely data for location-based marketing and advertising to target the right customers in the right location
위치 기반 광고 시장 규모, 점유율 및 산업 분석, 구성 요소별(솔루션, 서비스), 위치별(실내, 실외), 최종 사용자 산업별(소매 및 전자 상거래, 호텔, 운송 및 물류, 자동차, 부동산, 기타) 및 지역별 전망(2024~2032년)
Consumers expect personalization and convenience, but data privacy is a concern. Here’s what businesses need to know about location-based advertising.
The global location-based advertising market size was estimated at USD 96.39 billion in 2022 and is expected to grow at a CAGR of 15.1% from 2023 to 2030
Commonly used examples of location-based services include navigation software, social networking services, location-based advertising, and tracking systems. LBS can also include mobile...
Page 1 of 39 Location-Based Advertising The Key to Unlocking the Most Value in the Mobile Advertising and Location-Based Services Markets Written by: Lisa Peterson Rob Groot Edited by...
"Location Based Market" is expected to witness significant growth in the coming years, primarily driven by the growing demand for (Location-based Advertising, Business Intelligence & Analytics, Fle...
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