Location-based advertising ( LBA ) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar, "LBA refer...
Deliver your campaign with personalized and timely messages based on real-time location.
위치 기반 광고 시장 규모, 점유율 및 산업 분석, 구성 요소별(솔루션, 서비스), 위치별(실내, 실외), 최종 사용자 산업별(소매 및 전자 상거래, 호텔, 운송 및 물류, 자동차, 부동산, 기타) 및 지역별 전망(2024~2032년)
기사명/저자명 : 모바일 위치기반광고(LBA: Location Based Advertising)에 대한 이용 동기, 지각된 유용성, 광고효과 간 구조모형 분석 / 염동섭, 수록지명 : 한국심리학회지 = (The)Korean Journal of Consumer and advertising psychology : 소비자·광고. 17권 2호 (2016년 5월), pp.271-293, 자료실 : [서울관] 정기간행물실(524호), 발행사항 : 서울 : 한국소비자·광고심리학회, 2016.05.31, 주기사항 : 대등표제: Struct...
The global location-based advertising market size was estimated at USD 96.39 billion in 2022 and is expected to grow at a CAGR of 15.1% from 2023 to 2030
The location-based advertising market size exceeded USD 81.7 billion in 2022 and is anticipated to grow at 14% CAGR between 2023 and 2032 on account of growing technology advancements in advertisin...
Location based advertising uses consumers’ geographical location to deliver relevant and personalized ads.
Location based Advertising market report summaries detailed information by top playesr as xAd, Inc. dba GroundTruth., AdMoove, AdNear., Foursquare, Alphabet Inc., among others
This definition explains the meaning of Location-Based Advertising and why it matters.
Location Based Advertising (LBA) Market is anticipated to be USD 390.7 billion by 2033. It is estimated to record a steady CAGR of 16.1%.