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In marketing, lead generation ( ) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may c...
Leads in marketing refer to any individual or organization that has an interest in buying your product by clicking on an ad or signing up for a newsletter.
New integration will allow TikTok advertisers to transfer leads to Salesforce Marketing Cloud in real time.
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Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads for your company.
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