All marketing and advertising must be: an accurate description of the product or service · legal · decent · truthful · honest · socially responsible (not encouraging illegal, unsafe or anti-social behaviour)
Advertising Law in India - Advertisement at one side gives productive information about the products or services; at the same time, most of the advertisements give false and bogus information to de...
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False advertising is the act of publishing, transmitting, distributing, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services. A false advertisement can be classified...
What truth-in-advertising rules apply to advertisers? ; Under the Federal Trade Commission Act : Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. And every state has consumer protection laws that govern ads running in that state. According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement - or omits information - that: According to the Federal Tr...
questions about the appropriate role of government and the nature of the relief that we can impose. Marketing and advertising to children touch on several different FTC issues. I'll try to...
Law firm advertising is a particularly nuanced field. Creativity is key, but the constraints of the Model Rules of Professional Conduct do create some limitations in terms of what you can tell prospective clients. At PaperStreet, we have award winning designers paired with attorney writers and managers to make sure that your clients and your local bar association are impressed with your ad. Effective advertisements do many things: communicate how your firm is unique; explain what it has to offer...
Direct marketing ; You must check if customers want to be contacted by fax, phone, post or email, and give them the chance to object. You must be able to prove you’ve done this. ; When you collect customer details, you must get their permission if you want to send them other offers or promotions. ; You must also ask for their permission if you want to share their information with another organisation. ; Customers have the right to stop their information being used for direct marketing.