Landing page A/B testing is an essential part of improving your landing pages and conversions. Learn about the types of testing and how to do it right.
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In simple terms, A/B testing is when you test a new version of an asset against the current version to see which performs better. Marketers run A/B tests to experiment with different messaging, page layouts, calls to action, color schemes, and more. There are plenty of benefits to testing these elements rather than simply rolling out the changes right away. Mainly, you get to reduce the risk of rolling out a change that ultimately hurts performance, then having to roll it all back. You also get ...